So we know that Android apps are starting to increase, but they are still a long way off the kind of numbers downloaded from the App Store. Recent iOS games news suggests that 5 million games a day were downloaded in March, but this number could be much more, as these were just the result of a survey taken by 63 million users.
The prospect is that this number is most probably much higher, so let us take a closer look at Distimo and Newzoo’s survey. There is a huge choice of apps in iTunes, but it is the games that have proved to be the most popular – they have not seen my brothers choice of useless apps then on his iPhone – as they account for half the number of app downloads.
The research was not only conducted in the U.S. but also half a dozen European countries as well, and it shows that 2.5 games a month were downloaded by each user – just looking for my half an app now, nope not there. The survey is an interesting one, as you can also see the percentage of iPhone owners of each country, but it is the iOS results that are of most interest to us.
Upon further study we can see that there are somewhere in the region of 50-75 percent of iPhone owners who play games on their iPhone, and 22 million users play these on their iPad. This is not surprising, as playing them on this larger iOS device gives you a more enjoyable experience.
We expect this number to keep growing, and when Apple does finalize their deal with China Mobile about offering an LTE iPhone, then the gap between iOS and Android is expected to grow at a much faster rate.
Do you expect the battle between iOS and Android to be a much closer one in 2011/2012?